Increasing Awareness and Understanding About Press Releases
Press releases are regarded as an important, time-tested tool used in generating earned media coverage, increasing sales and spreading your company’s message, and that is if you are strategic in your stories, messages and pitches. Pay attention to the details because this is critical especially when you are attempting to get national media outlets in covering your news. You have to remember that individual pitching is more effective compared to mass pitching. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.
Having a unique product will likely get more pitches than average or common products seen in the market today. Having enough numbers of customers allow you to conduct poll and get statistically significant numbers which you can use in generating earned media coverage for your business. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Your major milestones can also be use as an opportunity to create your pitchable moments such as hitting one million dollars, gallons or units of your product. You can also share your company’s stories to generate higher pitch like stories evolving around your activities for a social cause or exemplary company culture. Reporters will attend your event if you have successful or interesting people speaking or attending the event. If you have an educated perspective or potential solution to something going on in the news, then news-jacking could be your best pitch-generating topic. Those topics that are difficult to pitch are new hires or promotions, new versions of your product and web redesign. After you created an interesting news or story, then it is time to tell the story, and this is when press release comes into play.
The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services can actually make your life easy because a press release distribution company will be the one to create links of various press releases, creating thousands of impressions. So if you are looking for press release distribution services, we are here to help you.